Design leadership
for the AI era
VP Product Design at Taxfix. Previously Wolt.
VP Product Design at Taxfix. Previously Wolt.
Over a decade leading design at consumer platforms across Europe, from building teams from scratch to running an org of forty. My team and I use AI as standard practice across every discipline.
AI transformation
Leading the shift across Product design, Content design, and Research, changing how the team thinks, works, and delivers day to day.
Product leadership
Hands on where it matters, from defining strategy to making sure execution matches vision. Close to the work on the projects that count, shaping direction and holding the quality bar.
Case studiesBuilding design orgs
From a first hire to an org of forty, across companies at very different stages, from hyper-scaling to pivoting. Getting the right people, growing them, and building the org around them.